The Art of Making Productive Goals

Goals, Goals, Goals!  When you go to a business/motivational conference, a lot of the speakers talk about setting goals.  They say that it’s important for you to write (or at least see clearly your goals) for you to achieve them.  The problem that I see a lot of people experiencing is that they’re goals are more like dreams.  Sure, it is a great dream to be able to adopt and provide for a family living in poverty.  Of course it would be wonderful to provide doctors and medication to villages in Africa.  How would it feel to pay of all of your debts?  However, these are not the immediate goals that are going to create results in your business.  Don’t get me wrong, it is great to have these huge goals!  Otherwise, the following probably wouldn’t happen.  What you want to do is also create smaller, achievable goals.  A huge problem that happens when somebody starts a new network marketing/direct sales business is that the new business owner starts listening to all the audios/dvd’s that the company provides.  The people on these usually are creating a massive monthly income, and the new business owner is pumped and ready to create this for themselves.  Then, they sign up their first business partner and realize that they have a long way to go before they will ever achieve that kind of income.  Now, this in and of itself isn’t a completely bad thing, because it is important to be realistic in life. 

            However, if the person had set their first goal to make a more reasonable goal of enrolling three new team members their first month in business, they would feel a lot more confident and motivated to continue on in business.  Since you won’t be able to create $100,000 a month without enrolling and assisting the people in your team, every person in your team should be an accomplishment. 

It is great and important to have “big goals,” but it is equally important to have “small goals” that are easier and more realistic to achieve.  Without these “small goals,” a lot of people become depressed and lose faith in the likelihood that they will ever achieve their big goals.  Now, as your business begins to expand, your “small goals” will start go get bigger.  For example, your goal for your first month in business might be to personally enroll three new team members.  Then, your twelfth month might be to enroll twenty new team members.  In your first month, enrolling twenty members in one month would have been a “big goal” that would have seemed absolutely unachievable.  However, because you started with smaller goals that got bigger as your experience grew, you were able to stick with it long enough to reach your twenty new members goal.  However, if your goal your first month in business had been to enroll twenty new members in one month, it is a lot more likely that you wouldn’t have been able to see yourself getting to that point and giving up. 

Set a 7-day, 30-day, 60-day, 1 year and “sometime” goals.  These goals should all lead to one another.  Your 7-day goal might be to enroll 1 new member.  So, your 30-day goal might be to have 4 new members.  Then, your 60-day goal might be to have 9 personally enrolled new members (4 in your first month and 5 in your second).  Eventually, you will start to see how you will get to your one year goal: to enroll 20 new teammates in one month!  This can be used in terms of new team members enrolled, or money earned, or any way you like to measure your success.


See our YouTube Video on Setting Goals: http://www.youtube.com/watch?v=1LdbaMM-vpE

Visit us on MySpace! www.MySpace.com/Successisahabit

Eric and Kali Taylor are leading network marketers with Isagenix International.  Eric is a “You Branding” (aka. Personal branding) trainer and is well known in the network marketing and direct sales world on YouTube and MySpace.  See examples of their You branding on their Isagenix site: www.ExperienceWealthyLiving.com  They are reachable by phone at 209-244-4700.

About the Author:

Eric and Kali Taylor are leading network marketers with Isagenix International. Eric is a “You Branding” (aka. Personal branding) trainer and is well known in the network marketing and direct sales world on YouTube and MySpace. See examples of their You branding on their Isagenix site: www.ExperienceWealthyLiving.com They are reachable by phone at 209-244-4700.

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Network Marketing, Direct Sales, Objections, Isagenix, Closing Sales, Genewize, Eric Taylor